Backcountry.com

Backcountry.com is an online specialty retailer offering premium outdoor gear and apparel for adventure activities like skiing, snowboarding, biking, camping, hiking, and climbing.

Sean’s journey into the wild world of marketing began at Backcountry.com, where he built his foundation as a Marketing Data Analyst, navigating the terrain of digital strategy through data to support the Performance Marketing team. There, he mastered the foundations of digital marketing—building insightful reports, optimizing budgets, and analyzing customer lifetime value and conversion behavior.

With a strong data backbone, Sean evolved into a full-scale performance marketer, managing 6- and 7-figure annual ad budgets across Meta and Display for Backcountry.com, CompetitiveCyclist.com, and SteepandCheap.com. His work didn’t stop at media buying—he became a key player in Paid Social creative strategy, collaborating closely with brand and design teams to produce and test high-performing, platform-specific content.

By blending analytical rigor with creative intuition, Sean helped drive consistent e-commerce growth through a strategic, data-informed, test-and-learn approach that turned insights into impact.

• Creative & Content Strategy

• Campaign & Media Management

• A/B Testing

• Incrementality Testing

• Budget Allocation & Forecasting

• Performance Analytics & Reporting (SQL, Tableau, Looker)

• Ad Enhancement Tech Testing (Smart.ly, StitcherAds, MarPipe)

• New Social Channel Testing